Over at Engagement By Engagement, I’ve continued video interviews with media, marketing and advertising luminaries around the subject of Engagement. I’ve got several scheduled interviews during Advertising Week (next week), and I plan to do a lot of spontaneous ones as well.… Read the rest
Tag Archives: Marketing
Video Blogging Begins
The cross-posting with Engagement By Engagement is going to make me dizzy over the next few weeks. But I’d like to share the first installment in the Engagement Video Series, with Dr. Berkowitz:
I had the pleasure of meeting today with David Berkowitz, director of strategic planning at 360i, a search marketing firm.… Read the rest
Get Ready To Engage!
In my official role at Nielsen BuzzMetrics, I convinced the Advertising Research Foundation (ARF) and the American Association of Advertising Agencies (AAAA) to let us create and lead a team blog around the Consumer Engagement Conference.… Read the rest
Companies Wake Up To Blogs Barking
I’m in the Guardian newspaper (free reg required) today, in a story on companies listening to blog chatter (or barking):
… Read the restThere are well over 35m blogs on the net. Keeping abreast of all of them is impossible. But Nielsen BuzzMetrics, a New York firm, has developed an expertise in monitoring blogs – it works for 150 of America’s Fortune 1,000 firms.
Rishad Tobaccowala & Yahoo Befriend One Another In Trade Ad
Rishad Toboccowala, CEO of Denuo, and one of the most respected media and marketing execs, teamed up with Yahoo for this trade advertisement below in the advertising section of NYTimes.com. I recall Comcast doing mutual back-scratch ads like this with a bunch of media-buying execs over the years (the clever “You’ve Come a Long Way” series), but this is the first time I’ve noticed an online media company doing this.… Read the rest