Please join the debate here on my latest MediaPost opinion column, where I dive into the upcoming Super Bowl, which will be defined by markter-consumer co-creation.
The Super Bowl of Marketer-Consumer Co-Creation
by Max Kalehoff, September 15, 2006
… Read the restSuper Bowl XLI will be a milestone.
The new scientist reports on this nifty out-of-home advertising system:
… Read the restA smart advertising display monitors Bluetooth gadgets in its vicinity, ensuring audiences see only the most appropriate ads, with minimal repeats.
The display detects the presence of devices fitted with Bluetooth wireless transmitters carried by people walking past, such as cellphones and PDAs.
AdAge reports (subscription required) that:
… Read the restSprint Nextel, having announced its intention to allow ads on its mobile web pages, is planning to offer marketers information about its subscribers, including hometown, sex and other factors.
"We have information to better target by sex, address" and other subscriber data that will allow marketers to optimize the channel and reduce the cost of sales, said Paul Reddick, VP-business development/planning and strategy at Sprint.
Digital Video Recorder (DVR) ads that just won’t go away, the New Scientist reports:
… Read the restFor many people, the best thing about Personal Video Recorders (PVRs) is the ability to fast forward through adverts. This is possible as the machine pre-records TV onto a hard disc before play-back.
My colleague Bill Stephensen, VP of Auto at Nielsen BuzzMetrics, clearly articulates the inextricable economic link between customer satisfaction, customer service and customer-generated media:
… Read the restThe American Customer Satisfaction Index (ACSI) is one of my favorite research studies in the auto industry because it links customer satisfaction and profitability.
