If the Facebook and Digg community backlashes prove anything, it’s that the customers are in control. But if customers increasingly expect such control, companies and services will need to be more flexible, accommodating and nurturing to their customers, one by one.… Read the rest
Tag Archives: Marketing
Can Social Video Honor Copyright & Compensate Artists?
Please comment here on my latest MediaPost opinion column, where I do a Q&A with Oliver Luckett, SVP and co-founder of Revver, an online social-video syndication platform.
… Read the restCan Social Video Honor Copyright & Compensate The Artist?
Secret To Corporate MySpace Profiles
Please comment here on my latest MediaPost opinion column, where I eventually ask a tough question of marketers creating faux profiles on MySpace: Are you creating such profiles simply because you have no real fans to create one for you?… Read the rest
My Adventures In MySpace…Chapter 10…Touting The Size Of Your…
…Audience. I logged back into MySpace — the first time in a couple months — and I was served this advertisement from True, the seemingly promiscuous dating site. The reason it caught my eye was not because of the scantilly-clad model (ok…that was part of it), but because the ad touted that True is the number-one dating site, according to Hitwise, the firm that tracks Web visits and searches.… Read the rest
My Adventures In MySpace…Chapter 9…Brands Assume MySpace Profiles
It’s been a while since my last entry in the MySpace Adventure series, but here’s installment number nine….
I recently wrote about how advertising media specialists must use caution when entering the world of consumer-generated media.… Read the rest