Or maybe dell is getting its act together. I purchased a Dell Inspiron 8600 notebook PC two years ago and had a horrific experience with customer service during my setup. This totally sucked considering I paid for the premium four-year warranty and service.… Read the rest
Tag Archives: Marketing
Marketing In An Attention Economy
Last June, at the Innovation Marketing CMO Summit, led by Corante and Columbia Business School, John Hagel delivered one of the best talks I’ve ever heard. In his 15-minute, Powerpoint-less presentation, he posed a shift in business economics:
… Read the restWe are in the early stages of a profound shift in the economics of business that will transform marketing (along with many other things).
Mentos, Diet Coke’s Gift To One Another
The brilliant EepyBird video showcasing a fabulous display of Diet Coke and Mentos geysers has sustained significant blog buzz following the release of the video via Revver. If blog buzz is a proxy of mindshare and awareness, then this was a major coup!… Read the rest
This Is Me: The Marketing Guy
(From my colleague Sue MacDonald.) … Read the rest
Marketers: Don’t Get Burned By Consumer-Generated Media
iMediaConnection just published a nice piece by Robert Moskowitz titled “Don’t Get Burned By User-Generated Media.” And there’s a great quote from none other than…me:
… Read the restMax Kalehoff, vice president of marketing for Nielsen BuzzMetrics, a global measurement service for user-generated media, makes clear that UGM’s popularity exists at least partly "because all the other controllable stuff is losing effectiveness."