Digg versus NYTimes: Audience Or Conversation?

LeeAnn Prescott of Hitwise (which I used to consult for) has a great post reflecting on the highly misguided “Is Digg.com as big as than the NYTimes.com” meme. Digg is a social news aggregator where members of its community vote on which stories will be featured on the front page; NYTimes is the online version of the New York Times.… Read the rest

Game Mechanics Applied to Marketing And Brands

Here’s my latest MediaPost column and dispatch, from Supernova…

Game Mechanics Applied to Marketing And Brands

June 23rd, 2006 by Max Kalehoff

I deliver this dispatch from Kevin Werbach’s Supernova 2006 conference, the gathering of “business, government, and technology thought leaders to understand how decentralization and pervasive connectivity are changing the world.”… Read the rest

More “Search Is Strategic” Talk

Gavin O’Malley at AdAge writes a nice column about search informing offline marketing strategy and campaigns. Just as I pointed yesterday to Naga Krothapalli’s guest column in iMedia yesterday, it seems people are finally catching on to what I’ve been saying for a long, long time, and, most recently, here in my MediaPost search column:

Marketers big and small have given credence to the short-term, direct-response benefits of paid search and optimization.

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