I hope I don’t sound hypcritical because I do own two iPods and admire many things about the product itself, the iTunes service, innovation and style. Seriously, Apple is awesome in so many ways; it deserves a lot of credit for revolutionizing the music and broader entertainment industry.… Read the rest
Tag Archives: Marketing
American Idol Ad-Free
I studied a trend of blog mentions to predict the winner of American Idol, and I picked Taylor Hicks. Behold, Taylor Hicks is the winner. OK…so it was 50/50 probability.
I didn’t view the program yet, but it’s waiting for me on my TiVo should I desire (which I do).… Read the rest
Engagement Models for Experiential Marketing
If your organization is a member of the Advertising Research Foundation, please join in person (at the IAB offices) or via Webinar for the first Experiental Marketing Council. The first meeting will focus on engagement. I’m participating with folks from Millsport, Jack Morton and Free Car Media.… Read the rest
A Cry Out To Yahoo!
The WSJ/DowJones issued a story on Yahoo’s new ad-ranking technology, so the headline said, but it failed to actually describe what it was. Regardless, a few graphs caught my attention:
… Read the restMr. Semel said Yahoo is harnessing "social media," or tools for engaging consumers, so that they contribute content to Yahoo sites and spend more time there, which Yahoo hopes will in turn woo advertising dollars.
Tivo Stealing Attention From TV Upfront Frenzy
While coverage of the TV upfront continues to entertain me, I find it interesting that TiVo has positioned itself in the circus, according to AdAge:
… Read the restTiVo joined the upfront fray this week with a first-of-its-kind commitment from Interpublic Media.