The WSJ says:
… Read the restThe annual network "upfront" ad-selling season officially kicks off today, but one of the country’s biggest advertisers won’t be buying — at least not now.
Johnson & Johnson, the New Brunswick, N.J.,
Tag Archives: Marketing
Carmakers Woo Youth With Web Videos
The Detroit News has a good story on marketer-driven content, or, more accurately, online video directed at consumers who are increasingly immune to old-fashioned TV advertising. Aaron Lenzini, a vice president with the William Morris Agency in Beverly Hills who manages General Motors Corp.’s… Read the rest
I’ve Entered The OnlineSpin Zone!
My status as a MediaPost columnist has changed: As of today, I’m no longer a monthly SearchInsider columnist. Instead, I’ve become a weekly Thursday OnlineSpin columnist, focusing on broader issues in media, marketing and technology.… Read the rest
Why Google (Search) Trends Is Important
Google just released Google Trends, a new public search-term query trending tool. The release of this will draw increasing notice of the value of search as a source of consumer insights and trends. While Google Trends is very, very, very far from being a serious market research tool, it is free and accessible and will give many people a better idea why search data are so important to mine.… Read the rest
Nielsen BuzzMetrics Is Hiring!
How would you like to work alongside me and a bunch of other people smarter than me, to help define a burgeoning industry we call consumer-generated media measurement? My employer, Nielsen BuzzMetrics, is hiring. We’re looking for an ambitious, hard-working New York-based junior marketing manager with two years of relevant experience.… Read the rest