comScore Media Metrix, where I used to work, says that 694 million people use the Internet worldwide. My gut tells me that estimate is a bit low. But it’s awesome they’re producing the first ongoing estimates, which can be challenged and debated, as well as studied to reveal usage behaviors and trends.… Read the rest
Tag Archives: Marketing
NYC Ad Agency Retracts Lawsuit Against Blogger
The litigious and arrogant New York advertising agency, Warren Kremer Paino Advertising, which sued the Maine blogger for exercising free speech, has dropped its case. Considering that all marketing agencies have no choice but to make social media part of their mix, I’ve got to wonder how Warren Kremer Paino is ever going to save itself.… Read the rest
The Media Business And Its Disruptions
The Media Business And Its Disruptions…That’s the name of the new blog from the very smart Mark Green, SVP of media at ACNielsen, the huge global market research firm (which is affiliated with the company I work for). Mark’s offering some in-depth analysis on the changing media landscape and confronting key issues that most traditional media- and market-modeling types often deny.… Read the rest
Ad Agency Bullies Blogger, Now Needs PR Firm
I wasn’t going to comment on this advertising agency, Warren Kremer Paino Advertising, over its suing of a Maine-based blogger who exercised his right to free speech. But to champion this bloggers’ cause, I’ve decided to join the mob and regurgitate AdAge’s summary:
… Read the restAn ad agency that specialized in travel advertising is suing a Maine-based blogger for defamation after he began to post regularly about the work the agency was doing for its client, the state of Maine.
To Hell With The Marketing Department
Well, not really. Let me explain…
A lot of marketing and advertising people complain that the problem with their industry is that their functions increasingly are being overseen by the procurement, finance or accounting departments. Fine.… Read the rest