AdAge’s (smart) Jonah Bloom opines today:
… Read the restMedia agencies, potentially the best and most important partners a marketer can have in today’s increasingly complex media world, are in danger of becoming an obstacle to the right deals rather than an enabler.
How big is MySpace? Pretty damn big and it continues to grow fast! The folks over at Hitwise sent me this chart, which trends the market share of U.S. Internet visits to some of the largest Web domains. MySpace is the dark blue line; the others are Google, Ebay and Yahoo.… Read the rest
(A MySpace Advertisement)
Yesterday, I joined UniWorld Group to conduct an all-day urban culture workshop with about 100 marketing executives from a major Fortune 500 CPG company. What was I doing at an urban culture workshop? You noticed that I’m no urban expert, and I’m as white as they come?… Read the rest
(Warning: Long, Passionate Post Ahead)
I adore and deeply respect Nigel Hollis, chief research guru at market-research firm Millward Brown – for he’s smarter than me, and has a lot more experience and gray hair. But I disagree with his view on consumer-generated media, especially in context of the recent Chevy Tahoe viral marketing campaign, which provided Internet users with add-water-and-stir templates to create their own television commercials.… Read the rest
Elinor Mills at CNET reports on an online petition at PaperlessPetition.org, to request that the Yellow Pages Association shift to an opt-in system whereby paper directories would only be printed for people who ask for them. This environmentally friendly organization should also contact the thousands of nonprofit groups that produce these often useless, expensive directories.… Read the rest
