Marketing – Page 64 – AttentionMax

TV Ads Violate Artistic Integrity

I recently commented how forcing ads on viewers – via technology or other means – is bad for programmers and bad for advertisers, and ultimately annoys viewers. It’s just bad all around! Well, it appears the courts of Sweden believe commercials are also bad for artistic integrity:

STOCKHOLM, Sweden (AP) — A Swedish appeals court on Wednesday ruled that a TV station violated the artistic integrity of two filmmakers by interrupting their movies with commercial breaks.

… Read the rest

A Drastic Mistake: Television Ad-Viewing Enforcement

You’ve got to be kidding me…says the NewScientist.com:

If a new idea from Philips catches on, the company may not be very popular with TV viewers. The company’s labs in Eindhoven, The Netherlands, has been cooking up a way to stop people changing channels to avoid adverts or fast forwarding through ads they have recorded along with their target programme.

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Only In My Thirties, But Feeling Old

I’m not too far into my thirties, but I’m feeling old…

Scott Donaton of AdAge says that his 9-year-old is really the one to ask when it comes to determing how media should redefine themselves.
I was at a meeting last week when Shelly Palmer of Advanced Media Ventures Group told the story of how his three-year-old nephew came to visit and claimed the TiVo was broken.

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What Really Drives Our Love for Netflix?

I was at a media and technology roundtable a few days ago, where Seth Haberman, President and founder of Visible World, made a very good point:

What is it that really draws us to Netflix, and, similarly, digital video recorders like TiVo? It’s the permanence of the queue – it represents piece of mind for a lot of people.… Read the rest