(A MySpace Advertiser)
I’m perplexed at how many marketing executives are awed by MySpace but have not joined the community to experience what it’s all about. That’s like being awed by sex but never actually trying it — and concurrently believing obvservation is an equal substitute. … Read the rest
Walt Mossberg, the WSJ’s esteemed personal technology columnist, is falling behind in the conversation – at least the one occurring in the blogosphere. Below are relative mentions of “Mossberg” versus “Engadget” versus “Gizmodo” over the past six months (via BlogPulse, run by my company, Nielsen BuzzMetrics).… Read the rest
Continuing on my post on the Marketing Science Institute’s Board of Trustees Meeting and Conference, the second and final day focused on new media and word of mouth. Here’s a three part summary:
A Construct For Word Of Mouth And Social Networks
The day began with a great presentation from Dina Mayzlin of Yale University, who presented “The Management of Social Interactions.”… Read the rest
Here’s an initiative similar to the Apollo Project, from VNU (shareholder at the company I work) and Arbitron, which seeks to understand the link between consumer exposures to multiple media and their shopping and purchase behaviors.
Via WSJ:
… Read the restA number of established audience-measurement companies and industry newcomers are developing tools to better gauge the connection between media exposure and consumer behavior.
Seriously. Does this really require a study? Via WSJ:
… Read the restBy SUZANNE VRANICA
April 5, 2006; Page B3The number of ads crammed into television shows has been a longstanding complaint of both viewers and advertisers. Now NBC Universal is testing whether cutting the "clutter" improves the value of the ads that do run.
