A very senior brand marketer of a Fortune 100 company told me today that ad-recall research is not allowed in his organization. Why?
… Read the rest“Because you can put shit on the table in front of me. I’ll certainly recall it, but I sure as hell won’t buy it.
I’m at the Marketing Sciences Institute Trustees Meeting and Conference on Real-Time Marketing, where I’m with a bunch of brand marketers, market researchers and academics – everyone extremely smart, and most with a lot more gray hair than me!… Read the rest
I recently posted about Google’s major competition being the unknown, especially as it was blatantly documented in its latest annual eport. I expanded on that theme in my latest MediaPost SearchInsider column here. Here’s a flavor:
… Read the restThe golden age of mass media was perhaps best characterized by the peak in audience of the three big broadcast television networks.
Without naming names, I was out for drinks last week with one of the editors of Elle Girl magazine, as well as my wife, an editor at Self magazine. I insisted that they need to view their careers not as paper magazine editors, or even “magazine” people, but producers of content and stewards of affinity communities.… Read the rest
As the pre-Internet buzz around the unreleased “Snakes On A Plane” movie eases, it’s impossible to ignore the many marketing, media and entertainment pundits – AND FANS – who’ve been captivated by the fact that the film’s producers listened to the people and are incorporating their ideas (or, are planning to in some fashion).… Read the rest
