David Peck of Ask A Ninja just stopped by my office. He’s a cool guy, and his site is really, really funny.
And for any marketers who have the guts to experiment with cutting-edge interactive media and content, you should definitely contact these guys.… Read the rest
Since my recent post on the demise of dead-tree media (print) as we know it today, I stumbled across three highly relevant stories during my Sunday/Monday media-business reading and listening. In fairness to the NYTimes and AdAge, who I cite below, these news organizations have made serious progress to grow way beyond their legacy of dead-tree media.… Read the rest
Scott Heifferman lists 50 reasons why more people aren’t using your Web site. It’s a great checklist for interactive marketers and publishers. But a majority of these points are highly relevant to all marketers and advertisers – and particularly mass hawkers of crappy commodity products clamoring for our attention and engagement.… Read the rest
Buzz for Snakes On a Plane – for which I’m probably the one-trillionth person to comment on – blew up in the blogosphere. But it also blew up in the Usenetsphere and the Boardsphere. It also blew up on the raging consumer-video sharing site YouTube.… Read the rest
The irony: The magazine industry – especially the dead-tree side of it – is a big industry that is not going away any time soon. But it is seriously challenged by emerging new media, media fragmentation, changing media consumption patterns, and advertisers’ redirecting of ad dollars to places other than magazines.… Read the rest
