I was interviewed for a BBC documentary on global citizen journalism (Web page link here and audio link here). I talked about some of the implications for corporations. The two sound bytes the reporter (Ed Butler) included were:
… Read the rest1) a single person can easily and quickly spark a corporate communications crisis, i.e.,
Put aside the fact that the Tivo-friendly KFC commercial with the embedded coupon code for the new Buffalo Snacker is no longer news. I’ve been pondering it for some time. I think it really was clever and creative, but I have my doubts about the sustainability of such a tactic.… Read the rest
Kudos to Jen McClure and Elizabeth Albrycht for putting on a great New Communications Forum last week in Palo Alto. Pictures from many on Flickr tagged here.
My first panel was “Blogging and Word-of-Mouth Marketing,” and was moderated by Jen McClure.… Read the rest
Steven Levingston of the Washington Post wrote a nice front-page story on my company, titled "Blog Buzz Helps Companies Catch Trends in the Making". Excerpt:
… Read the restConAgra Foods Inc. got an early warning from chatter on the Internet that the low-carb craze was fading.
The connection between consumer-generated media and search marketing is a topic of intense interest and debate among many of my colleagues. "CGM and search" was even its own panel topic earlier this week at the Search Engines Strategies conference in New York (which my colleague Pete Blackshaw participated in).… Read the rest
