It’s hard to believe it’s been 10 years since the dot-com bubble burst. The actual date, March 10, passed quietly a few weeks ago. I remember those times as if they were yesterday.
I was a 24-year-old marketing guy at an upstart called Media Metrix, the first Internet media audience ratings firm.… Read the rest
I thought I’d share with you details of a fun project we’ve been working on at our startup, Clickable. Actually, it’s more than fun, it’s the beginning of a new chapter for us. Today we announced our partnership and integration with Facebook, resulting in the first live advertising solution to integrate both search and social advertising. … Read the rest
Like most people, I don’t like marketing messaging that interrupts, distracts, exaggerates or condescends. Which is frustrating because so many marketing messages do just that — while also being hokey, gimmicky, loud, snarky, aggressive or exotic.… Read the rest
I recently posted about the growing hype in marketing circles around customer-satisfaction and the Net Promoter methodology. Developed by Fred Reichheld, Net Promoter is a loyalty metric and a discipline for using customer feedback to support business growth and profitability.… Read the rest
If it’s your job to promote and protect your brand reputation, then you should beware of slimy SEO middlemen that meddle in social media and customer relationships.
Most brand managers are aware of the risks of engaging in “black hat” and “gray hat” SEO tactics.… Read the rest
