According to Reuters, Cablevision’s 3 million New York-area customers lost broadcast signals of local station WABC-TV in the early hours of Sunday because the cable operator and the TV network were unable to come to terms. This corporate PR battle is is being played out amidst the highly anticipated Oscars award show, depriving those 3 million New York-area customers of Hollywood cultural enrichment.… Read the rest
Most companies spend a lot of time and money trying to market and communicate effectively to external stakeholders. Product marketing professionals strive to get the product-to-market positioning just right. Branding and advertising people strive to make the message relevant and spreadable.… Read the rest
I pulled from some past posts for my latest MediaPost article contribution, below…
Passion is at once one of the most influential, misunderstood and undervalued factors that determine business success. I believe strongly in passion for a host of reasons, including its connection to purpose and competitive advantage. … Read the rest
The science of harnessing customer loyalty and satisfaction is getting very trendy in business. And perhaps nothing has been more responsible for driving excitement than Net Promoter.
Developed by Fred Reichheld, Net Promoter is a loyalty metric and a discipline for using customer feedback to support business growth and profitability.… Read the rest
Many people say business cards are becoming obsolete in the age of Google, LinkedIn, Facebook V-Cards and smart phones, though I think the opposite is true. Business cards represent the identity of organizations and individuals, and they create many first physical impressions.… Read the rest
