Perception Is Reality, Or Is It?

I’m human, and therefore guilty of getting caught up in all the science and logic of marketing measurement, analytics and testing (and working in the market-information industry certainly supports that). But every so often I stumble across something that reminds me that all we perceive, believe and interpret in the world is far more complicated than our inferior brains realize.… Read the rest

Facebook’s Killer App: Birthday Reminders

Today is my birthday, and more people are remembering the occasion this year than ever before in my adult life. Why? Facebook is notifying everyone in my network. It’s interesting that some people are congratulating me via the Facebook network (i.e.,… Read the rest

I Sat Next To U.S. Senator Chuck Schumer On The Plane

I was in Washington, D.C. Friday for some meetings, and had to settle for a last-row middle seat in order to get on an earlier afternoon shuttle back to New York. I hate middle seats, but I didn’t mind during this trip because Senator Chuck Schumer was assigned to the seat next to me.… Read the rest