Just when I got all excited over Freakonomics’ coverage of the analysis we did on American Idol contestant Sanjaya Malakar, my favorite contestant got voted off. Darn! I really wanted him to win. For what he lacked in talent, he more than made up for in charisma and humor.… Read the rest
Tag Archives: Random
Go Sanjaya! (And Mapping Mental Associations In The Blogosphere)
Have you ever wondered what consumer sentiment and mental associations look like among members of a distributed community of stakeholders? That question is on the ephemeral side. However, it’s an important one marketers should be asking constantly, relative to their own brands, competitors and categories.… Read the rest
Television Voting Contains Valuable Lessons For Market Researchers
In my latest MediaPost column, I propose that television voting contains some key lessons for the market research industry, especially the practice of luring respondents. And what better example than American Idol? There is some passionate discussion at the MediaPost blog.… Read the rest
NYC Health Dept Shut Down My Favorite Steak Restaurant
Say it’s not so! On my commute to work this morning, I noticed the NYC Health Department shut down my favorite steak restaurant, Kitchen Confidential Anthony Bourdain‘s Boucherie Les Halles, in New York City. I’ve dined there at least six times so far this year.… Read the rest
21 Practical Applications For Your Extra Conference Totes
After arriving home from a business trip with two conference tote bags this week, I stumbled upon my latest MediaPost column topic: how to make good use out of the world’s overflow of conference totes. Below is the full text of my story, but you can join the MediaPost community discussion here.… Read the rest