There probably isn’t a single advertising or marketing communications agency today that hasn’t checked the box on “social media marketing.” Can you think of one that hasn’t? No? Didn’t think so.
With so many agency disciplines and the absence of meaningful advertising platforms on the social networks, most agencies have been building social-media marketing (SMM) capabilities around “earned media” tactics.… Read the rest
I thought I’d share with you details of a fun project we’ve been working on at our startup, Clickable. Actually, it’s more than fun, it’s the beginning of a new chapter for us. Today we announced our partnership and integration with Facebook, resulting in the first live advertising solution to integrate both search and social advertising. … Read the rest
If it’s your job to promote and protect your brand reputation, then you should beware of slimy SEO middlemen that meddle in social media and customer relationships.
Most brand managers are aware of the risks of engaging in “black hat” and “gray hat” SEO tactics.… Read the rest
When I joined Clickable in late 2007, we began assembling a team of experts dedicated to public service – to help struggling marketers succeed in search advertising. We named them “the Clickable Gurus.” For over a year, they’ve contributed expertise directly to hundreds of marketers in popular online communities, face-to-face, and on this blog.
What do you think of Bing, Microsoft’s new search engine? I just completed a seven-day test of Bing as my default search engine. I was impressed, and will continue to use it for image search and occasional product research. I’ll also continue to check back over time to see how the Bing team innovates and improves following its big June launch.… Read the rest
