The Super Bowl is perhaps more famous for its ability to lure marketers to shell out record dollar amounts to purchase audience attention and anticipation in hopes of transforming television ad campaigns into consumer demand.… Read the rest
Comment spam on blogs is reaching unprecedented levels of desperation.
As an author and editor of several personal and professional blogs over the past five years, I know that comments used to be completely decipherable as either legitimate feedback or spamdexing.… Read the rest
Our next SEMPO New York Meetup is scheduled for July 30 at 6:30pm at the Microsoft offices.The July 28 RSVP deadline is approaching, and we have almost a hundred members confirmed with space for 130.… Read the rest
Following also is my latest MediaPost column…
Employee Brands Must Be Part Of Your Search Marketing Strategy
It’s simple: Employees steward personal brands that drive intrigue among customers and other external stakeholders. These employees include senior management, client project leaders, engineers, sales managers and customer service reps, among many others.… Read the rest
I participated today in a CMO discussion on search marketing, hosted by Pete Krainik of the CMO Club. With me were three other heads of marketing, including Bill Muller of iProspect, Robin Caputo of Ciber, and David Cumberbatch of SimpleTuition. (For the record, I’m technically not a “CMO,” but am marketing head for my company.)… Read the rest
