I had breakfast yesterday with Dana Todd, chairwoman of SEMPO, and CMO of Newsforce. Disclosure: Dana’s also on my company, Clickable‘s board of advisors. Afterward, she agreed to participate in a short video interview on the state of search advertising, what the recession means, how to staff, and the impact of tools and marketing automation.… Read the rest
Tag Archives: Search
Best Way To Search Advertise: In-house Or Agency?
The New York heat wave has passed, but search advertising is getting really hot! No, I’m not talking about the Google + Yahoo – Microsoft deal! I’m talking about our SEMPO New York Meetup Group for search marketers and technology companies!… Read the rest
Google Chief Economist: Marketing Is The New Finance
Brian Morrissey, my Twitter friend and one of the smarter hacks covering digital marketing, interviewed Hal Varian, Google’s chief economist. I attended Varian’s presentation at a recent SMX show, and his message stuck in my brain like Super Glue.… Read the rest
Aram Sinnreich On The State Of The Search Marketing Industry
At the SEMPO NY Local Working Group Meetup this week, Aram Sinnreich of Radar Research discussed key challenges facing search engine marketing today, based on data from SEMPO 2008 State of the Market Study. (Aram was my colleague through the Jupiter Media Metrix mashup in 2000!… Read the rest
Srikar Nagubandi On Launching A Search Marketing Program
At the SEMPO NY Local Working Group Meetup this week, I moderated a discussion with Srikar Nagubandi of Adaptive Marketing. Srikar discussed how he has resolved challenges managing up and across technology, management and marketing to get a search program in place.… Read the rest