The most elegant insight at the Word of Mouth Marketing Association’s annual confab in Washington, D.C. earlier this week came from Ted Leonsis, vice chairman of AOL. He noted that “Marketing isn’t just to people anymore. You have to market to algorithms.”… Read the rest
Tag Archives: Search
Google To Help Doctors Diagnose?
Can search engines be helpful for doctors in diagnosis? New Scientist reports:
… Read the restYes, say two doctors who put Google’s medical prowess to the test by typing in key symptoms of difficult-to-diagnose cases from New England Journal of Medicine.
Joseph Jaffe Interviews Max Kalehoff “On Across The Sound,” New-Marketing Podcast
I’ve been a loyal listener of Across The Sound, Joseph Jaffe’s new-marketing podcast, since day one. It’s a must-listen for any marketer or media professional who cares to be relevant beyond today. Which is why I’m honored to have been the feature guest on the latest episode, number 62!… Read the rest
Buying Your Side Of The Story On Page One
Nat Ives writes in AdAge about companies that have taken recent “WSJ news knocks” when their front-page advertising coincides with front-page negative stories:
Advertisers are finding that the front-page ads in The Wall Street Journal — now available for nearly $100,000 a pop — may be a great way to reach the business world, but they can also be disastrous if bad news about their companies appears on page one the same day.Nat… Read the rest
Social Media & Search At 360i Client Summit
I will be presenting CGM and search with Dr. Berkowitz at the 360i Client Summit tomorrow. It’s a pretty impressive client event, with many smart and interesting people in media and technology. Come say hi if you’re going to be there.… Read the rest