Following is also my latest MediaPost Spin column.Â
Twittering Journalist Offers Wisdom To Advertising Flacks
March 7th, 2008 by Max Kalehoff
If you work in the online advertising industry, you’ve probably heard of veteran journalist Brian Morrissey.… Read the rest
I’ve been a fan of Technorati for a long time. Having been an early exec at Nielsen BuzzMetrics (aka Nielsen Online), I was long envious of Technorati’s success as a currency of the blogosphere — both in calling market size (number of blogs indexed) and popularity (number of inbound links to any blog).… Read the rest
I’ve bookmarked Sphinn as my homepage for the past couple months. Sphinn is Danny Sullivan (of Search Engine Land)’s Digg-like news-voting site for Web and search marketing, and is geared to the advanced crowd. Sphinn certainly exposes some valuable articles, but I find it interesting the high frequency of top-voted articles around social media and its application for search-engine optimization (SEO).… Read the rest
Following Edelman‘s recent roundtable on measuring influence, Jonny Bentwood just released his synthesis in a paper titled “Distributed Influence: Quantifying The Impact of Social Media.” The discussion yielded some great thinking, and is a great contribution to the fundamental debate over what influence really is.… Read the rest
I had an impromptu meeting last October with Surinder Siama from ResearchTalk, one of the best multimedia hubs for all things and people in the research and analytics industry. He had a few hours in New York before heading home to London, and I had no lunch plans.… Read the rest
