Todd Parsons disagrees with my call to kill the overused term “conversation” in marketing contexts. Todd said:
… Read the restWe use, it, our customers use it, our entire business is built on it! So its difficult to throw the baby out with the bathwater.
Considering my recent new car purchase and online experience, I’m particularly enthusiastic about my Nielsen BuzzMetrics colleague Bill Stephenson’s work in the automotive industry. In fact, Bill just released public data about the impact of consumer-generated media in driving transparency among manufacturers and dealers.… Read the rest
I’m falling for it. Following its infamous Dove Evolution cause-inspired real-beauty online video, Unilever has followed it up with Dove Onslaught. It’s pretty compelling and likely to generate a lot of talk and consumer-driven syndication.… Read the rest
Inspired by one of last week’s OMMA panels, here’s the full text of my latest MediaPost column. Evan Brown’s comment in the MediaPost discussion forum represents precisely the sort of liability I’m talking about.… Read the rest
In case you missed my standing-room-only panel at OMMA on Monday, Karl Greenberg from MediaPost covered it here. The discussion was on “Defensive Branding” — the art and science of promoting and protecting your brand in an age where brands have less control.… Read the rest
