Remember those explicit ads for the True online dating service? As a self-identified male in my young thirties, they used to follow me around constantly inside of MySpace. Below is one such example.
(an advertisement served to me in MySpace in 2006)
I’m not sure what’s happened to True, but now its category sibling Singlesnet.com… Read the rest
My colleague Pete Blackshaw and I thought it would be interesting to probe online consumer sentiment around advertising, and then visualize it using Nielsen BuzzMetrics’ Brand Association Map (BAM) technology. We’re going to use this map below as context for a Webcast we’re leading with Ominicom/PhD’s Erik Rabasca on Friday, called “Nielsen BuzzMetric’s Guide to Advertising Week.”… Read the rest
This blog, AttentionMax, now is distinguished as an official M20: Top Marketer Blog, a new ranking created by Peter Kim, senior analyst at Forrester Research. Peter noted earlier when he first began experimenting with the ranking methodology:
… Read the restThere’s something different about the voices that come from the client-side of the table.
Laura, Julian and I just bought a Subaru Forester, and I analyzed our shopping experience for my latest MediaPost column (pasted below).
A number of guys out there have emailed me privately, accusing me of buying a “chick car.” I’ll underscore here: Our new Forester comes with good gas mileage, ample room for a mid-size car, excellent handling in the snow and rain, high crash-safety ratings, a reputation for reliability, a huge sunroof, an ipod hookup, a trunk liner you can hose down and easy handling for my wife.… Read the rest
Nielsen, the parent of the Nielsen BuzzMetrics service, where I work, is set to launch a social network for entertainment enthusiasts — called Hey! Nielsen.
I’ve contributed to Hey! Nielsen strategy for the past couple months, and believe this initiative is significant.… Read the rest
