Every week I receive a few press-interview requests through AttentionMax — either because some journalists are regular readers, or because they stumbled upon me during a Google search. Requested topics usually have something to do with my outlook on technology, advertising, marketing and media.… Read the rest
Tag Archives: Social Media
Wikipedia Remains Go-To Site For Online News
I was quoted in this Reuters/Hollywood Reporter story about Wikipedia, the online encyclopedia that anyone can edit. Wikipedia, one of my favorite social-media sites, is in full force. I’ve contributed to a number of reports about Wikipedia over the past three years, like here and here.… Read the rest
Capturing That Great Brand Moment
 
Have you ever been on an awesome thrill ride at an amusement park, had your photo, with a big grin on your face, taken unsuspectingly — only to end the ride with an aggressive pitch to buy a low-quality print for, say, $5, $10, $15, even $20? It’s happened to me countless times, and always left a sour feeling in my stomach.… Read the rest
iPhone Exceded Apple & iPod Buzz
Blog citation volume for “iPhone” exceeded that of keywords “apple” and “ipod” during the launch yesterday. Note that the keyword apple can include any reference to the company, fruit or other. But buzz still hasn’t reached share as high as the January product announcement at Macworld (around the time of the Consumer Electronics Show).… Read the rest
Why Do Bloggers Get Sucked Into iPhone Buzz (like I am right now)?
A few different company and industry colleagues have asked over the past few days if some bloggers — in a rabid quest for attention and traffic — are inherently mandated to chime in the iPhone launch. The question is whether they’re consciously and opportunistically exploiting human readers and search engines that are primed and sensitized to the event — similar to ambulance chasers.… Read the rest