Most executions of companies getting consumers to create traditional-style advertising — i.e., 30 second spots and the like — are gimmicky, forced and contrived. I think the greatest opportunity for marketer-consumer co-creation lies in tapping the spontaneous passions of loyal consumers to create or explore entirely new formats for creative expression.… Read the rest
Tag Archives: Social Media
I’m Testing Twitter
I’ve been wanting to try out Twitter, to see what all the hype is about. Heck, I’ve received invites from friends, and it’s been about two months since I saw founder Evan Williams present at the International Conference on Weblogs and Social Media.… Read the rest
I Inspired Someone To Start A Blog
My “Why All Marketing People Should Blog” column for MediaPost inspired this person to start a blog. I can’t figure out the person’s name, but he (or she) says this:
… Read the restSo I’m finally starting a blog. And I won’t lie… i pulled the trigger after reading a MediaPost article by
Max Kalehoff that really everyone in marketing should have a blog.
Why Porn and Gambling Could Be Good For Emerging Virtual Worlds
In his most recent podcast episode of Across The Sound, Joseph Jaffe reacted with irritation to a commenter downplaying Second Life because of its infiltration by porn, prostitution and gambling. Joseph responded by underscoring that that where there’s sex and gambling, there’s life.… Read the rest
Is Blog Advertising More About The Action Versus The Reach?
I noticed that Hitwise — the company which taps massive amounts of ISP data to provide deep and daily analytics on Web-site visits, searching behaviors, and visitor segmentation — is now advertising on blogs, or at least in feed networks.… Read the rest