Bilingual Web Barriers Underscore Power of Sight, Sound and Motion

Do you follow any blogs that spontaneously switch between multiple languages? I do, and my friend Laurent Flores is one of those cases. He lures me in through our friendship and his interesting content — in English — and then forces me to revert to my amateur, high-school French at the drop of a dime.… Read the rest

Why Marketers Should Blog

In my latest MediaPost column, I focused on what I’ve learned through blogging…

Why All Marketing People Should Blog

May 18th, 2007 by Max Kalehoff

I’ve authored, contributed to and built several blogs over the past four years. My blog endeavors have spanned my work and personal life, and, most recently, that fuzzy area in between.… Read the rest

Nielsen To Fully Acquire BuzzMetrics; Form New Unit With NetRatings

Building on Nielsen BuzzMetrics’ momentum over the past year (the company where I work), the Nielsen Company, our majority owner, just announced it will fully acquire our firm. In addition, we’ll be combining with NetRatings, a leader in Internet audience measurement, to form a new unit providing measurement and analysis of consumer behavior in this space.… Read the rest

Mining Unexpected Breadcrumbs For Subtle Cues of Epidemic Proportions

Quote of the day: “You’re one interesting cat.” That was what Janet Ginsberg of germtales said to me in an email exchange we had on social networks, disaster recovery and infectious outbreaks. I liked the description of me, and Janet agreed to let me share it here.… Read the rest

Which Companies And Execs Receive The Most Blog Hype?

portolio_hypereport_04-13-07
My colleagues at Nielsen BuzzMetrics created an algorithm for Portfolio magazine’s Hype Report, which:

“dynamically tracks companies and executives that have been blogged about in the past 72 hours. Those who’ve appeared most frequently in the blogosphere appear under Leaders.

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