Have you ever wondered what consumer sentiment and mental associations look like among members of a distributed community of stakeholders? That question is on the ephemeral side. However, it’s an important one marketers should be asking constantly, relative to their own brands, competitors and categories.… Read the rest
Second Life is not a “broad marketing channel,” and a number of big-brand marketing people are correctly pointing that out. If it’s not a broad marketing channel, then what is it? It’s a three-dimensional micro-community of like-minded people, where you can bring folks in for a variety of intimate, semi-private niche gatherings.… Read the rest
To be sure, a peak in blog buzz (below) around Twitter was inevitable. I wonder about actual usage of the service. Is it hanging on? 
… Read the rest
At the International Conference on Weblogs and Social Media, my colleague Navot Akiva, a research scientist in Nielsen BuzzMetrics’ Tel Aviv innovation center, pointed out an interesting finding buried in one of the research papers:
… Read the rest[O]ur conclusion that the intensity of traffic directed to a blog through search engines (which use traditional page-rank algorithms) does not seem to correlate with the “real†popularity of the blog, suggests that social-network-based navigation may be playing an increasingly important role in web navigation in general, and blogosphere navigation in particular.
With recent death-threat attacks against high-profile bloggers (i.e., Kathy Sierra and Robert Scoble), there’s a been an expected surge in blog discussion — including naive surprise — about how such hatred could take place (see BlogPulse graph below).… Read the rest
