I’m in Boulder, Colorado, at the International Conference On Weblogs and Social Media, for which my company was an organizing sponsor. ICWSM “aims to bring together researchers from different subject areas (e.g., computer science, linguistics, psychology, statistics, sociology, multimedia and semantic web technologies) and foster discussions about ongoing research on Weblogs and social media.”… Read the rest
Tag Archives: Social Media
Which Marketing Discipline Will Own Consumer-Generated Media?
Below is my latest MediaPost column, and here’s the link over there.
… Read the restWhich Marketing Discipline Will Own Consumer-Generated Media?
March 23, 2007 by Max Kalehoff
Blogs, boards, buzz and, well, more buzz! Since my job is at the center of measuring all this stuff, I get to hear how a lot of marketers and agencies are aligning around this emerging area we call consumer-generated media (CGM).
Consumer-Generated Ads Will Disrupt Existing Production Models
You thought the Super Bowl Monday-morning-quarterback analysis was over? Not quite! My MediaPost column this week argues that consumer-generated ads, hyped to the extreme during the 2007 Super Bowl, will drive disruption in current ad-production models.… Read the rest
Online Social Networks Aid Disaster Survival And Recovery
I’m an avid reader of the New Scientist, and a story yesterday became the subject of today’s MediaPost Spin column. The full text is below.
… Read the restOnline Social Networks Aid Disaster Survival And Recovery
February 16th, 2007 by Max Kalehoff
Did you know online social networks are about much more than socializing?
A 30-Second Super Bowl Spot Is Worth $2.6 Million If You Optimize The Ancillary Web Of Consumer Pass-Along
…and that’s what I concluded today on Reuters Television. Click here for the full streaming interview with anchor Fred Katayama.
The irony is that Reuters, itself, is missing opportunities to optimize the ancillary Web of consumer pass-along.… Read the rest