I got sucked into this chain blog via Scott Karp, and I’m following the heard. Boy, this meme sure indicates how much ego searching is going on! Here are five things you didn’t know about me:
The most elegant insight at the Word of Mouth Marketing Association’s annual confab in Washington, D.C. earlier this week came from Ted Leonsis, vice chairman of AOL. He noted that “Marketing isn’t just to people anymore. You have to market to algorithms.”… Read the rest
This week I helped write an analysis on Wikipedia with my colleagues at Nielsen BuzzMetrics.
Acknowledging the blogosphere’s inherent bias – knowing, understanding, debating and evangelizing – to the term Web 2.0, it quickly becomes understandable that the Wikipedia entry most commonly linked to in 2006 was none other than Web 2.0.… Read the rest
I’m at the Word of Mouth Marketing Association‘s annual research symposium and general conference this week. I’ll be on the brand monitoring panel on Monday, and pinch-hitting for my CEO, Jonathan Carson, for the consumer insights panel.… Read the rest
People as advertising is a risky business because of hazy disclosure rules and expectations, and that’s the subject of my next MediaPost column:
People As Advertising: Risky Business
by Max Kalehoff, December 8, 2006
… Read the restBy now, everyone’s heard of PayPerPost, the service that connects advertisers with bloggers willing to post product reviews in exchange for dollars.
