Nigel Hollis has a nice post on the challenges of brands entering social media as of late…often blind and desperate:
… Read the restMost brands have nothing to contribute to the social interaction that takes place on the sites, because they don’t fit in and they don’t add anything of value…
[B]ringing something of interest or value is just the “price of entry.”
Nigel Hollis, chief research analyst at Millward Brown, is a hip guy, especially for a research guy. But he’s the last I would’ve suspected to come up with a clever way to promote his blog. I recently stopped by the Millward Brown offices to interview Michelle de Montigny for the Engagement By Engagement blog, and came across this nifty flyer in the lobby promoting Nigel’s blog:
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This is one of the more engaging, non-BS corporate collateral pieces I’ve seen.… Read the rest
I recently wrote how Forrester validated consumer-generated media in its first-ever Brand Monitoring Report, led by Peter Kim. My employer, Nielsen BuzzMetrics, which was cited a “leader” and having “the strongest strategic vision,” has licensed the report and is making it available – right here – to all in our industry, free of charge (a $349 value).… Read the rest
I attended at the Digitas NYC office today David Armano’s Blog’s Eye View presentation, documenting his curiosity, experience and learning in the blogosphere over the past year at Logic + Emotion. He’s a great champion of social media and offered a humble, straight-talk report on what it’s like to become a blogger.… Read the rest
Reflecting on the now infamous P&G CEO A.G. Lafley “Just Letting Go” speech, my colleague Pete Blackshaw asked in his most recent ClickZ column why the discussion isn’t also including the concept of “Opening Up.”… Read the rest
