Jeff Jarvis pointed out a Guardian story (free reg required) summarizing a new Accenture multi-country survey on online video. Here are the two most important points from the Guardian’s write-up:
Steve Rubel at Micropersuasion conducted a nice analysis on Wikipedia influence in search results:
… Read the restWikipedia articles on the top 100 advertisers in the U.S. are consistently among the most highly ranked pages in Google on direct searches. This is according to an exclusive Micro Persuasio study conducted over the past week.
Please join the debate here on my latest MediaPost opinion column, where I dive into the upcoming Super Bowl, which will be defined by markter-consumer co-creation.
The Super Bowl of Marketer-Consumer Co-Creation
by Max Kalehoff, September 15, 2006
… Read the restSuper Bowl XLI will be a milestone.
Nielsen BuzzMetrics, my employer, was just featured in The Forrester Wave™: Brand Monitoring study, led by Peter Kim, senior analyst (who’s personal blog is here). While I disagree with the report’s inclusion of mainstream media clippings – versus pure measurement of consumer-generated media as a powerful lens into consumer insight, engagement and brand health – I believe, overall, it’s a thoughtful and thorough analysis of the competitive space in CGM measurement.… Read the rest
I’m excited to be moderating a panel at the OMMA online advertising conference on one of my favorite topics: consumer-generated video. Are there any key questions you think I should pry out of these folks?
… Read the restYouTube Me-Too: Building Buzz Through Video
If you upload it, will they watch?
