Please join the discussion and comment here on my latest MediaPost OnlineSpin column, which deals with Digg, the community site where people vote on which news and other content make the front page. This is not a trivial community site, but a powerful, viral catalyst of online buzz.… Read the rest
iMediaConnection just published a nice piece by Robert Moskowitz titled “Don’t Get Burned By User-Generated Media.” And there’s a great quote from none other than…me:
… Read the restMax Kalehoff, vice president of marketing for Nielsen BuzzMetrics, a global measurement service for user-generated media, makes clear that UGM’s popularity exists at least partly "because all the other controllable stuff is losing effectiveness."
I just had a nice conversation with Shel Holtz and Neville Hobson for their podcast, For Immediate Release. Download the interview and show notes here, or subscribe to the program with your favorite podcatcher. FIR is one of my favorite podcasts about new media – these guys are innovators and have extreme intuition.… Read the rest
LeeAnn Prescott of Hitwise (which I used to consult for) has a great post reflecting on the highly misguided “Is Digg.com as big as than the NYTimes.com” meme. Digg is a social news aggregator where members of its community vote on which stories will be featured on the front page; NYTimes is the online version of the New York Times.… Read the rest
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If blog mentions are any indication, Al Gore is stirring significant attention around himself, his movie and global warming. Will it sustain? A spike is likely to flatten out, but it will be interesting to see how much buzz sustains.… Read the rest
