If your organization is a member of the Advertising Research Foundation, please join in person (at the IAB offices) or via Webinar for the first Experiental Marketing Council. The first meeting will focus on engagement. I’m participating with folks from Millsport, Jack Morton and Free Car Media.… Read the rest
Tag Archives: Social Media
A Cry Out To Yahoo!
The WSJ/DowJones issued a story on Yahoo’s new ad-ranking technology, so the headline said, but it failed to actually describe what it was. Regardless, a few graphs caught my attention:
… Read the restMr. Semel said Yahoo is harnessing "social media," or tools for engaging consumers, so that they contribute content to Yahoo sites and spend more time there, which Yahoo hopes will in turn woo advertising dollars.
Carmakers Woo Youth With Web Videos
The Detroit News has a good story on marketer-driven content, or, more accurately, online video directed at consumers who are increasingly immune to old-fashioned TV advertising. Aaron Lenzini, a vice president with the William Morris Agency in Beverly Hills who manages General Motors Corp.’s… Read the rest
Laurent Flores on Search and CGM
In my recent post on Google Trends, I touched upon the relationship between search and consumer-generated media (CGM). Well, my good French friend Laurent Flores (pictured above with me at dinner last week, photo by my wife), offers his own point of view not too far from mine.… Read the rest
I’ve Entered The OnlineSpin Zone!
My status as a MediaPost columnist has changed: As of today, I’m no longer a monthly SearchInsider columnist. Instead, I’ve become a weekly Thursday OnlineSpin columnist, focusing on broader issues in media, marketing and technology.… Read the rest