Continuing on my post on the Marketing Science Institute’s Board of Trustees Meeting and Conference, the second and final day focused on new media and word of mouth. Here’s a three part summary:
A Construct For Word Of Mouth And Social Networks
The day began with a great presentation from Dina Mayzlin of Yale University, who presented “The Management of Social Interactions.”… Read the rest
My friend and colleague, Michael Kaplan, eloquently describes the connection between word-of-mouth research and television programming in Pamela Parker’s latest ClickZ column:
… Read the restThe beauty of monitoring word-of-mouth online is the unexpected results it can yield.
As the pre-Internet buzz around the unreleased “Snakes On A Plane” movie eases, it’s impossible to ignore the many marketing, media and entertainment pundits – AND FANS – who’ve been captivated by the fact that the film’s producers listened to the people and are incorporating their ideas (or, are planning to in some fashion).… Read the rest
David Peck of Ask A Ninja just stopped by my office. He’s a cool guy, and his site is really, really funny.
And for any marketers who have the guts to experiment with cutting-edge interactive media and content, you should definitely contact these guys.… Read the rest
Buzz for Snakes On a Plane – for which I’m probably the one-trillionth person to comment on – blew up in the blogosphere. But it also blew up in the Usenetsphere and the Boardsphere. It also blew up on the raging consumer-video sharing site YouTube.… Read the rest
