Tag Archives: Social Media

Why focus groups do not work? Because they are AQUARIUMS

My friend Laurent Flores of CRMMetrix re-launched his “customer-listening” blog. His French humor definitely comes out in his latest post…

So why focus groups do not work as well as you think? Because they are "AQUARIUMS"…

Because they are not REAL…if consumers are looking for truth and human conversations…how can "faked" discussions with "trained" consumers or professional respondents can be real?

… Read the rest

Are We Having a Conversation Yet? An Art Form Evolves

…is the headline of a recent NYTimes review by Edward Rothstein about Stephen Miller’s new book, "Conversation: A History of a Declining Art." From the review, it seems to be a very interesting book, and I think I’ll check it out from the library.… Read the rest

Joe Jaffe, Jackie Huba, Pete Blackshaw Debate Consumer-Generated Media (CGM)

I encourage you to download and listen to the latest episode of Across The Sound, the “new marketing podcast,” by Joseph Jaffe, new media pundit. The latest episode – part 1 of 2 – features my esteemed colleague Pete Blackshaw and our friend Jackie Huba, co-author of Creating Customer Evangelists and the blog www.churchofthecustomer.com… Read the rest

Advertising Research Foundation Unveils ‘Engagement’

The Advertising Research Federation just (warning: clunky PDF) released its definition of engagement:

“The Definition of Engagement is turning on a prospect to a brand idea enhanced by the surrounding context.”

More background from the news release:

As the advertising industry grapples with the profound changes in media, marketing and the emerging empowerment of consumers, the concept of engagement has emerged as ‘more of a demand creation’ paradigm than the ‘reach or awareness focused’ paradigm of the past twenty five years.

… Read the rest