Now, this is definitely the best consumer-generated iPod spoof ad ever. Warning, it’s rated X. But it’s really funny. (Via AdRants.)… Read the rest
Tag Archives: Social Media
What People Really Do On The Web
I was on a panel at SXSW Monday called "What People Really Do On The Web." My fellow panelists included: Holland Hofma Brown, VP Internet Panel Management, Harris Interactive; moderator Joel Greenberg, Sr Planner, GSD&M; and Michele Madansky, VP Corp & Sales Research, Yahoo!.… Read the rest
Listening to the Internet For Really Big Trends
I participated in an Economist story published this week called "Listening to the Internet," penned by Ben King. Compared to another recent Economist story on blogs and corporate reputation, this week’s story focuses on the value of unaided online discussion for consumer insights:
… Read the restFor example, ConAgra, an American food giant known for its Butterball turkeys and Healthy Choice ready meals, tracks discussion groups to keep abreast of new diet trends, such as Atkins and organic food.
BBC Documentary On Citizen Journalism
I was interviewed for a BBC documentary on global citizen journalism (Web page link here and audio link here). I talked about some of the implications for corporations. The two sound bytes the reporter (Ed Butler) included were:
… Read the rest1) a single person can easily and quickly spark a corporate communications crisis, i.e.,
New Communications Forum Wrap-Up
Kudos to Jen McClure and Elizabeth Albrycht for putting on a great New Communications Forum last week in Palo Alto. Pictures from many on Flickr tagged here.
My first panel was “Blogging and Word-of-Mouth Marketing,” and was moderated by Jen McClure.… Read the rest