Reports like Christopher Elliott’s February 7, 2005 New York Times story – Hotel Reviews Online: In Bed With Hope, Half-Truths and Hype – wrongly pigeonhole valuable online ratings and community sites. Nobody can argue there are bad, disingenuous people online, but this story was at least partly a victim of the cliché trap.… Read the rest
Tag Archives: Social Media
Super Bowl Introspection
For most Americans, the Super Bowl connotes parties, sports fans, sports betting, beer, pizza, halftime shows and those highly anticipated and entertaining tv commercials. (I guess you could also toss in Nipplegate and conservative overreaction to decency standards).… Read the rest
GM to Car Shoppers: Google Pontiac and Discover For Yourself
While participating in the Word of Mouth Marketing Association (WOMMA) conference last week in Orlando, Florida, I caught one of General Motor’s 30-second regional television ads for its Pontiac brand. Television ads often stimulate Internet search behavior by increasing brand awareness or sparking curiosity, as often demonstrated by Hitwise.… Read the rest