Noah Brier pointed me to minimalist Jack Shedd, who calls for a halt to extraneous, self-serving social media debris on Web sites. He says:
… Read the restAt some point, we just started throwing shit in.
So many sites these days are filled with what can only be called “debris”.
Shel Holtz offers good advice for companies seeking to enter the world of social media in non-threatening ways. He suggests two passive approaches:
My friend Francois Gossieaux says we don’t do marketing with social media — social media is what caused the marketing game to change. More specifically:
… Read the restIt is not just a new channel to reach and interact with customers. Not realizing that distinction will result in companies not being able to achieve their business objectives.
The following is also my latest MediaPost Spin column…
Marketers: Beware Of Blogging Simply For SEO
The search-engine optimization (SEO) community has gone gaga over social media. The evidence is everywhere.
Consider Sphinn, the news-voting site for search and interactive marketers — affiliated with Danny Sullivan’s esteemed Search Engine Land.… Read the rest
We might be on the verge of Tweetering out on why-Twitter-matters analysis — yes, I know I’m guilty. Nonetheless, my former colleague, branding guru extraordinaire, Pete Blackshaw has a nice piece on Twitter psychographics. He offers the following Machiavelli-inspired segments:
