Why Twitter Matters – And Why I Just Might Follow You

Why Twitter Matters – And Why I Just Might Follow You

I use Twitter, the micro-blogging platform. Each post is limited to 140 characters, so it instills succinct, efficient expression. And you only receive regular posts from those people you choose to follow, so you can eliminate attention polluters.… Read the rest

Five Strategies To Cultivate A Meaningful Twitter Community

I’m fairly active on Twitter, the micro-blogging platform. Each post is limited to 140 characters, so it instills succinct, efficient expression. And you only receive posts from those people you choose to follow, so you can eliminate attention polluters.… Read the rest

The Biggest Opportunities For Brands To Leverage Interactive Marketing

My CEO sparked a group email discussion last week by asking two questions:

  1. What are the three biggest opportunities for growth for brands to leverage interactive/digital marketing?
  2. What are the three biggest challenges needed to overcome to facilitate growth?
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Social-Media Metrics In Their Infancy

Brian (aka @bmorrissey on Twitter) Morrissey wrote a great story for Adweek on social-media metrics. As I underscored in an interview with Brian for this story: “It’s still in its infancy,” and “Marketers are trying to bridge the divide of what the metrics mean and then put them into action.”… Read the rest