My reaction at first to this Cenegics ad below on Facebook was, “this is funny.”
I’m sure the picture was chosen because of it’s not-so-subtle nod to the most interesting man in the world. The ad copy suggested to me that this company was in the business of selling performance-enhancing vitamins, lotions or plastic surgery — Fountain of Youth type of stuff.… Read the rest
It was fun to watch the launch of the new Mastercard logo. The logo evolution itself is interesting, though I was especially interested in the framing of the announcement. It was smart, especially for a logo upgrade.
The news release headline:
Mastercard Evolves Its Brand Mark by Dropping its Name
Then the news release lead graph:
… Read the restMastercard today announced that it is dropping its name from its iconic brand mark in select contexts.
It happens like clockwork and you see it all the time:
I had a wide-ranging trends discussion recently with the leadership of the Association of National Advertisers’ business-to-business (B2B) marketing excellence group. We discussed the surging hype of direct-to-consumer (D2C) brands.… Read the rest
Three years ago I hired an intern from China, an undergraduate student at Columbia University. She is one of the best college interns I’ve ever had — focused, smart, analytical, service-oriented, a clear communicator and kind.… Read the rest
