I just returned to Brooklyn, from Boston. Can you guess which airline I flew? In addition to the blue potato chips, here’s another hint: it was NOT Delta! And it WAS enjoyable. [If you really can’t figure it out, just click on the image.]… Read the rest
Seriously. Does this really require a study? Via WSJ:
… Read the restBy SUZANNE VRANICA
April 5, 2006; Page B3The number of ads crammed into television shows has been a longstanding complaint of both viewers and advertisers. Now NBC Universal is testing whether cutting the "clutter" improves the value of the ads that do run.
A very senior brand marketer of a Fortune 100 company told me today that ad-recall research is not allowed in his organization. Why?
… Read the rest“Because you can put shit on the table in front of me. I’ll certainly recall it, but I sure as hell won’t buy it.
I’m at the Marketing Sciences Institute Trustees Meeting and Conference on Real-Time Marketing, where I’m with a bunch of brand marketers, market researchers and academics – everyone extremely smart, and most with a lot more gray hair than me!… Read the rest
As the pre-Internet buzz around the unreleased “Snakes On A Plane” movie eases, it’s impossible to ignore the many marketing, media and entertainment pundits – AND FANS – who’ve been captivated by the fact that the film’s producers listened to the people and are incorporating their ideas (or, are planning to in some fashion).… Read the rest
