Social App Strategy For Marketers

As Facebook and social media continue to form the digital lifestyle grid, companies are eager to develop applications on type to acquire and deepen intimacy with customers. However, most big brand attempts at social apps fail.

I recently had breakfast with my friend Stan Joosten, who works in digital marketing innovation at P&G.… Read the rest

Handwritten Notes: Smart People Take Them While Ignorant People Don’t

NotetakingOne of this site’s most read posts is about the resurrection of handwritten letters. If you haven’t yet read it, I suggest you do. It’s quality work! 🙂

Riffing on that idea, I recently unpacked (for a MediaPost column) the importance of handwritten notes…… Read the rest

The Problem With Competition

The problem with embracing competition is that competition, itself, becomes the end game.

We compete just to compete — not some other higher outcome.

And in hot competition, people begin to confuse what is hard with what is valuable.

Moreover, that develops a quest to compete amidst unattainable odds, which is subtly demoralizing.… Read the rest