In the past few months, Web-technology pitches and demos have begun to change.
Formerly, live technology demos would require a consensual gathering around a laptop, or a computer monitor mounted on a desk, or a trade-show booth. There was a formality and a definitive commitment of attention involved with these rituals.… Read the rest
A little can say a lot.
I did a Google search for “british petroleum” to get some updates and perspective on the company’s oil spill in the Gulf of Mexico. I discovered that BP is running a search advertising campaign — to introduce its own sponsored messages about the disaster whenever anyone searches on keywords about the company.… Read the rest
Charlie O’Donnell asked me to present at the inaugural nextNY Online Marketing School on June 1 in New York City. It’s the first in a five-part course to teach entrepreneurs and budding CMOs the fundamentals of online marketing. I’m to share my perspective on “properly resourcing an integrated marketing effort over the lifetime of a company.”… Read the rest
This week our start-up presented at TechCrunch Disrupt, a conference about how emerging technologies and bootstrapping start-ups are disrupting the media business. It was held at 570 Washington Street (pictured here via Google Streetmaps), a former Merrill Lynch data center in New York City’s far West Village.… Read the rest
Email is not sexy, but it’s fundamental and thriving. Email is the root of our identities on the Web. It firmly remains the default social network. It is a simple and ubiquitous channel. We all grant our attention to email.
Which is why email is becoming more popular among among businesses that seek our attention, our engagement and our wallets.… Read the rest
