Like most people, I don’t like marketing messaging that interrupts, distracts, exaggerates or condescends. Which is frustrating because so many marketing messages do just that — while also being hokey, gimmicky, loud, snarky, aggressive or exotic.… Read the rest
I recently posted about the growing hype in marketing circles around customer-satisfaction and the Net Promoter methodology. Developed by Fred Reichheld, Net Promoter is a loyalty metric and a discipline for using customer feedback to support business growth and profitability.… Read the rest
Most companies spend a lot of time and money trying to market and communicate effectively to external stakeholders. Product marketing professionals strive to get the product-to-market positioning just right. Branding and advertising people strive to make the message relevant and spreadable.… Read the rest
I pulled from some past posts for my latest MediaPost article contribution, below…
Passion is at once one of the most influential, misunderstood and undervalued factors that determine business success. I believe strongly in passion for a host of reasons, including its connection to purpose and competitive advantage. … Read the rest
The science of harnessing customer loyalty and satisfaction is getting very trendy in business. And perhaps nothing has been more responsible for driving excitement than Net Promoter.
Developed by Fred Reichheld, Net Promoter is a loyalty metric and a discipline for using customer feedback to support business growth and profitability.… Read the rest
