I’m a b2b marketer in the market-research industry. Therefore, I’m happy to have access to vendor directories compiled by the likes of the Marketing Research Assocation. However, I think the 10-pound dead-tree format – like the MRA sent me last week – is completely out of date.… Read the rest
I hope KFC doesn’t think I’m after them, because I really do love KFC. But the U.K.’s The Sun just released this stunning (sarcasm here) report on new research conducted by John Searle, a scientist from the Global food-testing lab in Burton upon Trent:
… Read the restTins of pet food are better for you than many fast food meals, boffins have discovered.
My friend Laurent Flores of CRMMetrix re-launched his “customer-listening” blog. His French humor definitely comes out in his latest post…
… Read the restSo why focus groups do not work as well as you think? Because they are "AQUARIUMS"…
Because they are not REAL…if consumers are looking for truth and human conversations…how can "faked" discussions with "trained" consumers or professional respondents can be real?
…is the headline of a recent NYTimes review by Edward Rothstein about Stephen Miller’s new book, "Conversation: A History of a Declining Art." From the review, it seems to be a very interesting book, and I think I’ll check it out from the library.… Read the rest
I encourage you to download and listen to the latest episode of Across The Sound, the “new marketing podcast,” by Joseph Jaffe, new media pundit. The latest episode – part 1 of 2 – features my esteemed colleague Pete Blackshaw and our friend Jackie Huba, co-author of Creating Customer Evangelists and the blog www.churchofthecustomer.com… Read the rest
