Following my recent and innocent pondering over the state of advertising engagement, advertising theorist and engagement critic Erwin Ephron chimed in today via his Mediaweek “Blunt Pencil” column:
… Read the restIt is our inability to define what we are talking about as more than a wild card that makes engagement dark and troubling.
In my latest MediaPost column, I propose that television voting contains some key lessons for the market research industry, especially the practice of luring respondents. And what better example than American Idol? There is some passionate discussion at the MediaPost blog.… Read the rest
Josh Bernoff, an analyst at Forrester, has a funny rant about PR blunders and bad e-mail marketing habits. But one of his PR blunders is actually a market research blunder, and one becoming too common as online survey tools commodify, democratize, propagate, and saturate, consequently turning the world’s aggregate of surveys into a more aimless and sometimes offensive proposition.… Read the rest
I’m in Boulder, Colorado, at the International Conference On Weblogs and Social Media, for which my company was an organizing sponsor. ICWSM “aims to bring together researchers from different subject areas (e.g., computer science, linguistics, psychology, statistics, sociology, multimedia and semantic web technologies) and foster discussions about ongoing research on Weblogs and social media.”… Read the rest
