Let’s face it. If you respond to a survey these days, that makes you an anomaly.
Thanks to excessive commercial survey solicitations — interceptive, disruptive, too long and delivering little in return — consumers frequently avoid them with as much determination as they do advertising.… Read the rest
Here’s my next MediaPost column, a contribution to the growing debate over the Web page-view metric. My biggest problem with page views is that publishers are addicted to them, while they hamper creating better products for the audience (otherwise known as the customer). … Read the rest
Mark Glaser at Mediashift has a nice Q&A with Jonathan Carson, CEO of Nielsen BuzzMetrics, where I work. It’s a good state of the space not only about consumer-generated media measurement, but of larger consumer-driven forces disrupting the media, marketing and intelligence-gathering landscape.… Read the rest
Nigel Hollis, reflecting on P&G’s so-called call for consumer immersion, asks what such a trend means for marketers’ understanding of their customers, and if immersion will proliferate at the expense of traditional market-research methods.… Read the rest
I’m at the Word of Mouth Marketing Association‘s annual research symposium and general conference this week. I’ll be on the brand monitoring panel on Monday, and pinch-hitting for my CEO, Jonathan Carson, for the consumer insights panel.… Read the rest
