Lisa Sanders of AdAge reported earlier this week about market researchers changing their panel-respondent recruiting incentives to combat that big, bad elephant in the room: opinion fatigue, specifically, people who simply reject overt polling solicitations from market researchers.
… Read the rest Tag Archives: Market Research
Ten Mega Trends Transforming Marketing Measurements
Following is also my latest MediaPost column…
Ten Trends Transforming Marketing Measurements
by Max Kalehoff, November 10, 2006
Last week I presented a primer on consumer-marketing measurements to a diverse group of communications professionals looking to increase their digital and media savvy.… Read the rest
Joseph Jaffe Interviews Max Kalehoff “On Across The Sound,” New-Marketing Podcast
I’ve been a loyal listener of Across The Sound, Joseph Jaffe’s new-marketing podcast, since day one. It’s a must-listen for any marketer or media professional who cares to be relevant beyond today. Which is why I’m honored to have been the feature guest on the latest episode, number 62!… Read the rest
New Media Stumble Into “Engagement” Bash, Confront Elephant In Room
I polished up an old post about new-media guys and engagement, to become this week’s MediaPost OnlineSpin column. What do you think?
New Media Stumble Into "Engagement" Bash, Confront Elephant In Room
by Max Kalehoff, November 3, 2006
… Read the restAs the social-media and Web 2.0 revolution continues, I’ve been convinced the traditional advertising and media establishment was alone in the debate over engagement.
Engagement Is Meaningless Without Sales
Scott Karp from Publishing 2.0 observes a number of Web 2.0, new media and blogger insiders getting sucked into the engagement conundrum (including: Robert Scoble, the super blogger famous for bringing face and personality to Microsoft, and now an exec at a podcast media startup; video blogger Ze Frank; and Rocketboom video blogger Michael Barron).… Read the rest